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吉兆楽

Kitchoraku

The happiness of
white snow, In your hands

Delicious food has the power to make people happy.
It's a great addition to your daily life, and each time you eat it, you'll smile more.
People feel happy when they think of the happy faces of their family and friends.
The scenery with food will become a cherished memory over time.
Our mission is to create such happy scenes at the dining table.
Small enough to fit in both hands, but packed with warmth,
the key is to think carefully about how much flavor you can put into
something that will resonate with your heart.
To ingredients that you want to choose and eat, not the usual things you take for granted.
Born from the chance encounter with snow in the countryside of Minamiuonuma.
While delivering the value of rice unique to “Kitchoraku”,
Together with our customers, we will foster a new rice food culture.

Kitchoraku's Policy

Storing and Milling rice in Yukimuro [Snow Crystal Rice method]

“Snow Crystal Rice method” is a combination of
“Yukimuro storage” and “Snow temperature Milling”.
It was born from the idea of “delicious rice, always delicious.

Snow temperature Storage to
maintain freshness “Yukimuro”

Rice is a fresh ingredient just like vegetables. Rice harvested in autumn can be eaten throughout the year until the following year's harvest. If stored normally, it will deteriorate over time. Therefore, we adopted “Yukimuro”, which uses an ancient Japanese preservation method. Taking advantage of the geographical advantage of Minamiuonuma, an area with heavy snowfall, we safekeep brown rice year-round in a snow room at a low temperature of 5℃ or less. This environmentally friendly method protects the aroma, taste and freshness of rice from temperature stress, and maintains its deliciousness even after spring, when rice is said to lose its flavor. year-round in a snow room at a low temperature of 5℃ or less. This environmentally friendly method protects the aroma, taste and freshness of rice from temperature stress, and maintains its deliciousness even after spring, when rice is said to lose its flavor.

Rice-friendly “Snow temperature Milling”

Brown rice maintains stable freshness all year round through “snow room storage,” but due to its low grain temperature, condensation occurs during milling. “Snow temperature rice milling” is an innovative rice milling method that uses snow to cool the rice milling equipment itself and prevent condensation (patented: Patent No. 7091420).
At the same time, the cold air generated from the snow suppresses the activation of enzymes within the rice grains, removes the odor of old rice, absorbs odors, and suppresses the occurrence of pests.
By reducing loads such as condensation, oxidation, and frictional heat, we aim to create an environment and taste that are friendly to rice.

Sweeten rice in the cold
[Ice Temperature Ripening method®]

For rice with the triple signature of umami,
sweetness, and chewy texture.

When foods such as rice, meat, fresh fish, and vegetables are about to freeze, their survival instinct causes them to change at the cellular level to prevent freezing. “Ice Temperature method®” is a processing method that utilizes this principle to bring out the full flavor of ingredients by letting them rest quietly in a freezing temperature range just before freezing.
Kitchoraku's ice-temperature ripened rice is the finest rice made using this technology. Rice is ripened at -2℃ for a certain period of time, increasing the amino acid content and converting it into monosaccharides, while improving its flavor and sweetness.
Ripening distributes the moisture within the rice grains evenly and maintains.
The moisture balance, resulting in delicious rice that is white, glossy, and chewy.

Preserving the freshness of
freshly milled rice
[Fresh Rice Wrapped]

After milling, the rich flavor of rice gradually deteriorates due to changes in oxygen, humidity, and temperature in the air. “Fresh rice Wrap” is a packaging that maintains the freshness of rice by enclosing nitrogen and minimizing oxygen concentration, keeping the freshly milled rice deliciousness for a long time.The stand type series comes with a zipper tape that makes it easy to open and close. This allows you to extend the sales period by setting the best before date (1 year for export) and reduce food loss.

Production Management

In the rice milling room, the room temperature is controlled and access is restricted, and the person in charge actually holds the rice in his hands and checks the rice milling status each time.
The introduction of the FA system prevents contamination and smoothly coordinates with the rice milling tank.

When packing rice, we encapsulate nitrogen, which is the same component as in air, and seal it with the oxygen content ratio extremely low to prevent oxidation and deterioration.
As a countermeasure against contamination, we provide hygiene management guidance, employee training, entry control, carry-in management, and HACCP compliance by a third party in the packing room.
In addition, we carry out fresh control of rice milling for products and manage products.

The quality control office analyzes the data of polished rice. Based on the data extracted, we judge the quality of our products.

This rice is a snowy blessing.

People living in Minamiuonuma have long buried vegetables in snow to enjoy their sweetness.
The delicious taste of the rice we deliver to you is also protected by the ingenuity of the snow.
We let the rice rest quietly to lock in its flavor,
gradually draw out its sweetness like preparing sake or miso in the cold season,
and gently and carefully polish the rice. The world of taste is deepened by the symbiosis with nature,
the thoughts of the producers, and the wisdom of our ancestors, all connected as one.
We are sincere in our desire to master the art of deliciousness,
and we continue to devote time, effort, and love to our rice even after harvest.

Product Lineup

Snow Pure Harvest Rice (stand type series)

Internal capacity
450g, 1kg, 2kg
Producing area
Niigata, Uonuma
Producing varieties
Koshihikari, Shinnosuke

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Snow Pure Harvest Rice (pillow type series)

Internal capacity
2kg, 5kg
Producing area
Niigata, Uonuma
Producing varieties
Koshihikari

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Snow Crystal Rice (Japan series)

Internal capacity
150g, 300g, 450g, 1kg, 2kg, 5kg
Producing area
Hokkaido, Akita, Miyagi, Niigata, Uonuma, Minamiuonuma, Sado Island, Yamagata, Ishikawa, Kumamoto, Kagawa, Hyogo
Producing varieties
Koshihikari, Shinnosuke, Koshiibuki, Tsukiakari, Mizuhono Kagayaki, Yumepirika, Nanatsuboshi, Akitakomachi, Hitomebore, Tsuyahime, Morinokumasan, Oidemai, Domestic blended rice

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Others

Product
Rice Oil, Packed Rice, Rice Cake etc...

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Company Profile

Kitchoraku Co., Ltd.

Representative President and CEO Kenichiro Kitamoto
Establishment 1998/9/1
Busines Rice wholesaler
Location 203-1 Naka, Minamiuonuma-city, Niigata 949-6436 JAPAN
TEL 025-788-1230
Capital 10,000,000 JPY
Type of Business Rice retailer (registered in Niigata Prefecture)
Main Lines of Business Rice, glutinous rice, processed rice products, etc.
Main Customers Department stores, mass merchandisers, mail order companies
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